We all need to do what we can to save the planet as individuals, but also we need businesses and governments to use their money and power to mobilize to save it, as well. I think it's irresponsible to leave them out of the discussion, because they could be engines of tremendous positive change, if they only choose to do so.
You can read more details about my ideas on this issue in my book, Ideas to Save the Planet.
Please see my Table of Contents and the chapters:
My Call to Greatness to the American People
My Invitation to Be More Powerful to the Democratic Party = Zero Emission Energy Independent 2008 Convention, Party Offices, and Campaigns
My Invitation to Be More Powerful to Colorado Gov. Ritter
My Invitation to Be More Powerful to Bill Clinton
George W. Bush, Right Wing Christianity, and Hollow Versions of Morality
Killing Universal Health Care is the Real Terrorism
Good Media and Bad Media – What TV and Radio Can Do Better
What Politicians, Governments, and the United Nations, the WTO, and the World Bank Can Do to Save the Planet
Activism Can Save the Planet